Strengthen Your Employer Brand Through Staff Training

Staff Training Feature Image

Staff training is something that will happen at every company, whether it’s a simple process of showing a new employee the ropes for their specific job role, or a structured training programme to aid employee progression. No matter what form your staff training takes, it will usually give you a chance to communicate thoughts and […]

Why Mental Health Should Be A Part Of Your Employee Engagement Efforts

Man reaching for the clouds

When it comes to employee engagement, the question is: Are we doing enough to support employee mental health? On October 10th every year The World Health Organisation recognises World Mental Health Day, helping to highlight the importance of looking after our own mental health and being mindful of people close to us who may also […]

How important is industry recognition for employer branding?

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When looking at employer branding from a strategic point of view, one of the top priorities is always discovering how we can promote our company for being a great place to work. We can create blogs, videos and social feeds that show our culture and sell our EVP, but when the message of “this is […]

Tips for your next tech event

In a digital world, having the opportunity to connect face-to-face with like-minded individuals can be somewhat of a rarity. From generating new business to staying current with the latest trends, attending events and conferences can be crucial to the success of your company. For this reason, we’ve put together a list of key things you […]

Team Engagement: Embrace LGBTQ+ Diversity and Inclusion

Large LGBTQ+ Flag in the Street

The month of June is widely recognised as Pride Month to celebrate the LGBTQ+ community, and whether you identify as LGBTQ+ or not you have probably noticed mentions of colourful Pride celebrations more and more across your social news feeds. Many companies have changed their logos into rainbow flags especially for the month of June but […]

6 things which are damaging your employer brand image

Gold Polaroid Image

As much as you might try to control your employer brand through conscious marketing efforts, it’s important to remember that your employer brand image exists as a result of experiences and perceptions from individuals such as your employees and potential candidates. You can develop a strategy to help shape these perceptions of course, however it’s up to […]

Building your Employer Brand – It’s more than just a logo

Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business. At Searchability and our sister company JobHoller, we focus on engaging with both clients and candidates through social media and one-to-one consultancy. We have used blogging and social media since 2012 to humanize our […]

Should Employer Branding And Business Marketing Be Kept Separate?

Football table

When it comes to employer branding there is often a great deal of confusion over who owns the process. Is it the responsibility of HR, recruitment, management or should it be looked after by your business marketing team? Employer branding and business marketing are two totally separate elements of your business, but in many instances, […]

Paid social media marketing techniques to attract candidates

Computer with Facebook Ads open

Pretty much every company has some form of social media presence for their corporate brand, and many have even created a standalone careers focused presence for their employer brand too. Brands love social media because it offers an incredible opportunity for brand awareness with 3.5 billion active users worldwide, but if you are only focusing […]

How to use Instagram to showcase your company culture

Instagram Logo

With a reported 1 billion active users, Instagram has grown into one of the most popular social media platforms today. It’s designed for a “mobile first” experience, with a focus on visual and in the moment experience, which are just some of the reasons that their users love the platform so much! An Instagram profile […]