Step 2: Drive the right people to that content
SEO and PPC have been a favourite for many companies looking to make the most of the Google search, but this can not only eat up your budget very quickly, but it also relies on candidates actively searching for a role online. If you want to hit the passive market without blowing your budget then social media targeting is your best bet. Platforms like Facebook are fantastic to showcase images / blogs / video, and you can build ad campaigns around a preferred audience including location, job title and skills – in other words you can target your content to be seen by your ideal candidate market.
Step 3: Plug in employee advocacy
Reports also show that employee advocacy is a great way to build trust in your company, and can even be more effective than your company’s marketing. The Nielsen Global Online Consumer Survey found that 33% of “buyers” trust brands, whilst 90% of customers trust recommendations from people they know. The same goes for candidates, you’re far more likely to buy into a recommendation from a friend than from a “faceless brand / company”.
Step 4: Look at the data you have
Step 5: Be different to get noticed