Social media marketing is one of the most effective ways to attract candidates, in particular the passive market who wouldn’t normally be searching for a role on the job boards. However before you throw yourself in at the deep end it is important to approach all social media campaigns with a set plan that complements your wider employer branding strategy and most importantly protects your wider brand image.
Showcase your Company Culture
Check out our blog: The Best Way To Attract Candidates Through Your Company Culture for more info!
Tap into Social Influence
Check out our blog: Social Influence And How It Can Affect Your Recruiting
Separate from your Business Social Media Marketing
Check out our blog: Business Marketing V Employer Brand: What You Need To Know
Build a Relevant Following
Check out our blog: Employee Recruitment: 6 Hacks To Get Your Next Hire For Free for our top tips to grow your social media following organically.
Use Targeted Promoted Posts
Use more Video
So there you have it, 7 things to consider when crafting your social media marketing plan for candidate attraction. If you would like to know more about how you can transform your social media marketing plan to attract relevant candidates then get in touch for a free consultation today!