7 Benefits of Recruitment Marketing:
Increased exposure through recruitment marketing
Top Tip: As tempting as it is to get as much exposure across as many channels as possible, make sure you do your research and work out which platforms work best for which roles (e.g. some vacancies may perform really well on Facebook but get no traction on LinkedIn so use this information to tailor future campaigns).
Top Tip: When using social media platforms such as Facebook and Twitter to build audiences try not to be too specific. A job title for example can be presented in a variety of ways so it’s important to include as many options to cover the candidate market you are looking to attract.
Control the story
Top Tip: Define what your key EVP’s are (employee value propositions) and ensure you communicate these across your careers site, social profiles, recruitment correspondence and recruitment marketing campaigns to deliver a consistent message.
Recruitment marketing is measurable
Top Tip: There are a lot of things you can track but it’s important that you keep an eye on the measurables that matter to you. This may be click through rates from adverts, measuring the cost per hire or tracking the time to deliver results.
Increase in applications
Top Tip: It’s important to make sure you back up your talent acquisition strategy with a robust and efficient candidate journey. If you increase the amount of applications, you get the last thing you want to do is decrease the effort and attention you give to these candidates. The application is just step 1, if you fail to deliver at the next stage you are going to struggle to secure that all important hire.
Top Tip: Not sure how to best involve your employees? A simple Q&A can form the basis for a great blog to give an insight into your company culture and life in your specific departments.
Reduced recruitment costs
Top Tip: If you want a bigger budget to spend on recruitment marketing then you need to make a business case for your Director / Manager to demonstrate projected ROI and specifically show how it can save you money on recruitment in other areas (e.g. less reliance upon recruitment agencies).
You may also be interested in our blog: 7 Ways To Attract Candidates Through Social Media Marketing