Incorporating benefits that you can currently maintain is key…. going from beanbags and ping pong tables with flexible working, to changing it up once you hit a certain number of employees is recommended. Plan for the long term and you will not only attract but retain the right digital talent.
Roadmap for progression
Career progression is one of the main reasons why applicants search for new roles and one question we always ask in recruitment is “What does that mean to you?”. The answers are as diverse as the Digital Talent we ask and can vary from title, responsibility, remuneration or hands on exposure. The main area here is to sit down with the employee sooner rather than later to find out their progression goals within the company, and then manage their expectations from there.
With the ever-expanding range of software’s available within the digital marketing industry, having an experienced executive to take you under their wing and coach you in a way that works for you is invaluable. Your senior people can pass on a wealth of knowledge and resources, which long term should turn profitable for the company.
This one’s a bit of a no-brainer and is probably the stand out benefit candidates look for. 25 days+ seems to be the norm within the digital industry these days, however, the likes of having an additional day off for your birthday can boost your attraction significantly.
As generations are living and working longer, having the knowledge that a company is supporting you towards retirement can be a persuasive factor when looking for your next step. The higher the pension contribution, the more desirable it is to stay within your company long term.
Over the past few years, flexible working has become one of the most sought-after benefits. Due to location of many top digital companies, the freedom to commute to work outside of rush hour is becoming more and more appealing, and positively effects the desired work-life balance trend.
A company related bonus scheme is also important. If their position is not financially performance related, this is a great way to ensure that they feel rewarded for the hard work they have put in to hitting their targets.
Paid Training Courses
Every candidate we speak to, whether this is the Head of Digital for a leading retailer or a copywriter for a small publishing company, all would love further training opportunities. These can be very costly upfront, however investing in your staff’s training will always prove profitable for the company.
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