Measuring Employee Engagement: Survey Monkey
Survey Monkey is an online survey development cloud-based SaaS company, providing free, customisable surveys as well as a suite of paid back-end programmes.
What it measures?
Employee Engagement
Top Tips:
Don’t make the survey too long
Employee’s may be willing to take part, but if it takes longer than a couple of minutes to complete you may end up with a lot of incomplete surveys. Instead break down into smaller flash surveys to increase the number of completed surveys.
Incentivise people
Employees, no matter how engaged they are in their job, will not always want to take time out of their day to complete tasks that aren’t in their usual remit. So why not offer an incentive for completing the survey e.g. entering their name into a prize draw for a £100 store voucher?
Measuring Employee Engagement: JobHoller
JobHoller are a full service employer branding agency, but we also own a bespoke technology platform with a range of tools to help companies promote their employer brand and transform their recruitment processes. One of the many JobHoller tools allows companies to build employee advocacy campaigns and measure live results through social media.
What it measures?
Employee Advocacy
Top Tips:
Educate your employees
Your most engaged employees may like and share your content without any encouragement, but if you want to get the most from your employee advocacy initiative you will need to explain to your employees how this works and give them clear instructions for what they can do to get involved. It’s also advisable to have a robust social media policy in place to avoid any mishaps from disengaged employees sharing negative content on social media.
Tailor your campaigns
Employee advocacy campaigns can be a great way to get your posts seen by potential candidates, but instead of asking everyone to share something why not be more targeted with your approach? For example, if you are asking employees to share a post about a vacancy for a “PHP developer in Liverpool”, you may only want to promote to people in the IT department and people that work in your Liverpool office to ensure your content has a better chance of hitting the right candidate demographic.
Gamify it
If you are measuring levels of advocacy for your employees, you can give employees visibility of this and turn it into a bit of a competition. If you really want to boost this then you could offer an incentive or a reward for the most engaged employee too! While this might encourage people to share more than usual, you will find that disengaged employees are unlikely to get involved at all, meaning it is still an effective way of measuring employee engagement in your organisation.
Measuring Employee Engagement: Talkwalker Quick Search
Talkwalker is an online platform that analyses online, social, print and TV/radio content. Their “Quick Search” product lets you analyse billions of conversations instantly, giving you statistics on various things including the sentiment of the content online.
What it measures?
Content Sentiment
Top Tips:
Don’t always take it on face value
Sentiment tracking will only uncover so much, so while it might give you some indication of employee engagement levels it’s also likely that employees sharing negative comments will be doing so on “private settings” without mentioning the company directly.
Use this for your customers
Sentiment tracking is a great tool to track the online tone from your customers comments too. If a customer is frustrated with your services, they are likely to take to places like Twitter to vent their frustrations. Tools such as Talkwalker’s Quick Search will allow you to monitor this but to also determine the real sentiment, which is particularly important for people posting sarcastic comments online.
Measuring Employee Engagement: Company Feedback
OK so this isn’t exactly a tool, but measuring employee engagement through feedback is something that we recommend all companies implement in their organisation. You need a method for employees, anonymously or not, through an online platform or just through a comment card and box system, to give you feedback 365 days a year. This will allow you to collect honest feedback without having to wait for your bigger engagement surveys to take place.
What it measures?
Employee satisfaction
If you are interested in finding out about how JobHoller can help you start measuring employee engagement then get in touch at [email protected] or call us on 01244 567 967.