How Sky Are Nailing Employee Advocacy With #LifeAtSky

The employer branding landscape has evolved dramatically in recent years, and with more and more people spending time on social media every day, companies are recognising the benefits to be had from using social platforms for brand promotion. Pretty much everyone has some kind of employer brand presence online, but one area that is still […]

Start Measuring The ROI Of Your Employer Brand

When we come across companies that don’t invest into building a digital employer brand presence the only question really is why, why, WHY?!?! Often the answer is that companies are reluctant to allocate employees time and company budget without knowing what the ROI would be. However measuring Employer Brand effectiveness through tangible results is not […]